Behind The Design | The Fall 2021 Collection

The Studio

Behind The Design | The Fall 2021 Collection

10/29/2021
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FALL 2021 COLLECTION

Behind the Design


Over the years, we’ve designed each piece in our collection as a reflection of our deepening relationship to home. Maiden Home began with a focus on the living room, creating pieces that catered to three principles in equal measure: design-forward, comfort-driven, and crafted with heritage quality. Since we began, we've grown and evolved our living room pieces into an assortment of design styles, comfort profiles, and versatile functionality for any home. We expanded into the bedroom, designing pieces that not only create a sense of sanctuary, but reflect the same design sensibility that is shown throughout our assortment. And now, we’ve turned to the art of dining, of gathering well.

Discover our approach to designing the Fall Collection—from distinct design principles to working with our artisan partners, resulting in pieces that inspire the art of gathering well for the seasons ahead.

FALL 2021 COLLECTION

Behind the Design


Over the years, we’ve designed each piece in our collection as a reflection of our deepening relationship to home. Maiden Home began with a focus on the living room, creating pieces that catered to three principles in equal measure: design-forward, comfort-driven, and crafted with heritage quality. Since we began, we've grown and evolved our living room pieces into an assortment of design styles, comfort profiles, and versatile functionality for any home. We expanded into the bedroom, designing pieces that not only create a sense of sanctuary, but reflect the same design sensibility that is shown throughout our assortment. And now, we’ve turned to the art of dining, of gathering well.

Discover our approach to designing the Fall Collection—from distinct design principles to working with our artisan partners, resulting in pieces that inspire the art of gathering well for the seasons ahead.

FALL 2021 COLLECTION

Behind the Design


Over the years, we’ve designed each piece in our collection as a reflection of our deepening relationship to home. Maiden Home began with a focus on the living room, creating pieces that catered to three principles in equal measure: design-forward, comfort-driven, and crafted with heritage quality. Since we began, we've grown and evolved our living room pieces into an assortment of design styles, comfort profiles, and versatile functionality for any home. We expanded into the bedroom, designing pieces that not only create a sense of sanctuary, but reflect the same design sensibility that is shown throughout our assortment. And now, we’ve turned to the art of dining, of gathering well.

Discover our approach to designing the Fall Collection—from distinct design principles to working with our artisan partners, resulting in pieces that inspire the art of gathering well for the seasons ahead.

The Design Process

The Design Process

We believe in the art of slow design and craft. Releasing only two collections a year, we've chosen to be intentional with our assortment, designing not only to showcase the artistry of our North Carolina craftsmen, but also to ensure each piece is an heirloom that we're proud to carry into our homes for years to come.

Each collection begins in our studio, where a distinctive design story is created through inspired visuals and tactile materials, gathering ideas across our design team into a mood board that defines the soul of the season. We then sketch and design the beginnings of each piece through the lens of our core design principles: Shape and Form, Materiality, and Heirloom Artistry. From sculptural curvature to our signature tailored detailing, every element is designed with thoughtful detailing and crafted for the beauty of natural materials.

We believe in the art of slow design and craft. Releasing only two collections a year, we've chosen to be intentional with our assortment, designing not only to showcase the artistry of our North Carolina craftsmen, but also to ensure each piece is an heirloom that we're proud to carry into our homes for years to come.

Each collection begins in our studio, where a distinctive design story is created through inspired visuals and tactile materials, gathering ideas across our design team into a mood board that defines the soul of the season. We then sketch and design the beginnings of each piece through the lens of our core design principles: Shape and Form, Materiality, and Heirloom Artistry. From sculptural curvature to our signature tailored detailing, every element is designed with thoughtful detailing and crafted for the beauty of natural materials.

DESIGN PRINCIPLE

Shape and Form

We create from a design-driven, modern sensibility. From playful curvature to distinct graphic tension, each piece is shaped into a modern yet timeless silhouette. This attention to form requires skilled craftsmanship and a balanced approach to design detailing.

DESIGN PRINCIPLE

Materiality

We design to highlight the inherent, natural beauty of our luxury materials. Sourcing from the finest textile mills, tanneries, and sustainably-managed forests, we’ve hand-selected each material for its beauty, texture, and longevity. And if what we want doesn’t exist, we partner with artisans to create a one-of-a-kind material from scratch.

DESIGN PRINCIPLE

Heirloom Artistry

We design in partnership with artisans—utilizing heritage techniques and generations of expertise to breathe life into each concept. We’ve developed a network of skilled craftsmen across upholstery, woodworking, tailoring, and specialty materials. Leaning on the expertise of these artisans, each piece culminates as a celebration of their craft.

We take of-the-moment ideas and make them timeless; and take timeless designs and make them relevant.

We take of-the-moment ideas and make them timeless; and take timeless designs and make them relevant.

The Fall Collection: Contrast by Design

The Fall Collection: Contrast by Design

We designed the Fall Collection during a time of transition, emerging from the shelter of the past year to reconnect with the broader world. We felt the tension of this transition, realizing there was beauty within its contrast and explored this throughout our design process. Playing with darkness and light, refined materials with a handmade touch, cool tones bathed in warmth, shapely forms that converged in perfectly timed tension—these elements each create an intriguing allure within their subtle friction. We leaned into this contrast by design, creating each piece with rich texture, graceful curvature, and quiet tones. From the sculptural curvature and undone sophistication of our new Leonard Sofa to the tension of mixed materiality in The Thompson Bed, each piece in this collection plays into the careful balance of contrasts, resulting in a space that invites you to linger a little longer.

Throughout our design process, we were inspired by the quiet elegance of a refined European chalet, imagining each piece as a sculptural pillar within a timeworn space of understated tones and earthy texture. We photographed our collection in a home with rich and moody materiality and contemporary elegance that, in true alignment with our theme of design contrast, sat amidst a peaceful waterfront landscape in the Hamptons.

In designing our inaugural Dining Collection, we carried the concept of contrast through both shape and materiality in the subtlety of curved edges and the boldness of tonal accents. We chose slow design, methodically evolving each piece from its distinct shape down to its most minute detailing. The sculptural form of The Reade Table exemplifies this beautifully—with substantial solid wood columns that support a graphic tabletop, finished with a roundover edge that seamlessly floats back to its base.

From sketching to prototyping to refining, each piece in our Dining Collection was designed to be a timeless heirloom and brought to life by our expert woodworking partners in the North Carolina region. For our dining chairs and stools, we looked to the artisans behind our Muir Sofa—those that have mastered the pairing of solid wood craftsmanship along with upholstery—and applied the art of mixed materiality to The Jane Chair in a refined yet playful way. For our dining tables, we leveraged the heritage woodworking techniques learned from creating our Morro Tables, delving further into the art of contrast with the graphic lines of The Carlisle Table.

We designed the Fall Collection during a time of transition, emerging from the shelter of the past year to reconnect with the broader world. We felt the tension of this transition, realizing there was beauty within its contrast and explored this throughout our design process. Playing with darkness and light, refined materials with a handmade touch, cool tones bathed in warmth, shapely forms that converged in perfectly timed tension—these elements each create an intriguing allure within their subtle friction. We leaned into this contrast by design, creating each piece with rich texture, graceful curvature, and quiet tones. From the sculptural curvature and undone sophistication of our new Leonard Sofa to the tension of mixed materiality in The Thompson Bed, each piece in this collection plays into the careful balance of contrasts, resulting in a space that invites you to linger a little longer.

Throughout our design process, we were inspired by the quiet elegance of a refined European chalet, imagining each piece as a sculptural pillar within a timeworn space of understated tones and earthy texture. We photographed our collection in a home with rich and moody materiality and contemporary elegance that, in true alignment with our theme of design contrast, sat amidst a peaceful waterfront landscape in the Hamptons.

In designing our inaugural Dining Collection, we carried the concept of contrast through both shape and materiality in the subtlety of curved edges and the boldness of tonal accents. We chose slow design, methodically evolving each piece from its distinct shape down to its most minute detailing. The sculptural form of The Reade Table exemplifies this beautifully—with substantial solid wood columns that support a graphic tabletop, finished with a roundover edge that seamlessly floats back to its base.

Our design philosophy holds true no matter the season: timeless pieces, handcrafted to order for unparalleled comfort and quality. Discover the Fall 2021 Collection—designed to embrace the warmth of the gathering season ahead with pieces that were thoughtfully rendered and crafted to be enjoyed for generations to come.


From sketching to prototyping to refining, each piece in our Dining Collection was designed to be a timeless heirloom and brought to life by our expert woodworking partners in the North Carolina region. For our dining chairs and stools, we looked to the artisans behind our Muir Sofa—those that have mastered the pairing of solid wood craftsmanship along with upholstery—and applied the art of mixed materiality to The Jane Chair in a refined yet playful way. For our dining tables, we leveraged the heritage woodworking techniques learned from creating our Morro Tables, delving further into the art of contrast with the graphic lines of The Carlisle Table.

Our design philosophy holds true no matter the season: timeless pieces, handcrafted to order for unparalleled comfort and quality. Discover the Fall 2021 Collection—designed to embrace the warmth of the gathering season ahead with pieces that were thoughtfully rendered and crafted to be enjoyed for generations to come.


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